Search expresses a need
With Google search advertising, a person expresses a need through a query. Connect service or product searches to the business scope. Not every query indicates purchase intent. The ad and landing page should address the same need and make the next step clear.
Meta depends on clear visual communication
Someone seeing an Instagram ad may not be actively searching for the service. The creative should explain what it offers and why it matters. Videos, campaigns and examples serve different goals. Use accurate materials with permission and support the ad with a clear contact experience.
Consider budget and readiness together
No channel is universally cheaper or more successful. Consider geography, competition, offer, production requirements and the ability to respond. Discuss media spend separately from management and production fees. Fixing a slow response process may be more useful than increasing spend.
Evaluate channels within the customer journey
Using both channels can make sense, but adding platform-reported totals does not establish a unique customer count. Measurement methods and overlapping interactions differ. Laccot Medya plans Google Ads and Meta work individually or together according to the business need.
Before you start
- Understand how customers look for the service.
- Define goals and response capacity.
- Separate media spend and service fees.
- Consider measurement differences.
