Uygunuseç
Insurance.
Being in the right place when people search for insurance.
Google Ads campaign managementFor this project,
Google Ads.
We manage Google Ads for Uygunuseç, helping people searching for insurance reach the brand and move towards requesting a quote.
Our role in this project is advertising management. The website screenshots below illustrate the existing visitor journey and quote process.
From a search
to a quote request.
The focus is to help people searching for insurance find relevant information and take the first step towards a quote.
A search that starts with a need
A visitor searches for the insurance product they need.
From the ad to the relevant page
A Google Ads ad takes the visitor to a page where they can learn about the product.
From information to a quote request
The quote options on the existing website provide the next step for submitting a request.
What does the management focus on?
Visibility in relevant searches.
We approach the Google Ads work around the brand’s insurance products and quote-request goal.
A clear advertising message.
Helping searchers understand the relevant service and reach its page is the focus of the advertising message.
Guiding people towards a quote.
We also consider the step after the ad, working on the journey towards information and quote options on the website.
The screen after the ad.
Actual screenshots from Uygunuseç’s existing website: insurance products and the quick quote page.
Let’s plan your Google Ads work
together.
Let’s discuss advertising work that fits your brand’s services and goals.
Let’s talk about your project
