Dilara Erez.
Web design and Google Ads: two parts of one project.
Web design and development · Google Ads management
A website that presents expertise
and opens the door to contact.
We designed and developed a website that clearly presents Dilara Erez’s work in child development and special education. We also managed Google Ads for the project.
We organised services into separate pages and brought the specialist profile, gallery and contact options into one experience. The advertising work focused on reaching the site through relevant searches and starting an initial conversation.
We gave each service its own space.
The homepage, service details and specialist profile share one visual language. These screenshots were captured directly from the live website.
We structured the service content.
We gave areas such as developmental assessment, special education and family consultations their own pages. Headings, explanations and FAQs help visitors find the information they need.
We made it easier to meet the specialist.
We connected the specialist’s photograph, about page and gallery to the service information, with prominent phone and WhatsApp options for an initial conversation.
Google Ads
our work.
Alongside web design, we managed Google Ads. The aim was to help people searching for relevant services reach the website and get in touch for an initial conversation.
Relevant search
A visitor searching for child development and special education services.
Service page
Information about the relevant service, its process and contact options.
Initial conversation
A next step for making initial contact by phone or WhatsApp.
We tracked contact interactions.
We tracked interactions through phone and WhatsApp links, evaluating the website’s contact flow alongside the advertising work.
From a visit to a conversation.
We built the contact section around phone and WhatsApp options instead of a long form, keeping these links easy to reach on mobile too.
Let’s consider your website and ads
together.
Let’s talk about a website and Google Ads campaign tailored to your brand’s needs.
Let’s talk about your project
